Speaking to the 2018 Gun Rights Policy Conference, A Girl & A Gun Women’s Shooting League (AG & AG) Executive Director Robyn Sandoval declared that she is “taking the word ‘Mom’ back” from Moms Demand Action. Sandoval, whose youngest child is battling brain cancer, described the qualities of a mother as a fighter and protector.
In her speech, Sandoval emphasized the need to initiate conversations with others in order to advocate for gun rights. She explained four archetypes of people and how to tailor advocacy messages to them in order to optimize their engagement and understanding. According to Sandoval, “Even the strongest most-fervent antigunner fits into one these categories, and by listening, you can usually craft a no into a yes.”