
Real Data, Real Revenue: A Girl & A Gun Insights Featured at SHOT University
During SHOT Show 2026, Charneta Samms presented “Beyond Pink: Real Data, Real Women, Real Revenue” at SHOT University. The session drew from more than 15 years of proprietary, longitudinal data from A Girl & A Gun, offering an evidence-based view of how women enter the shooting sports, how they train, what they purchase, and what keeps them engaged over time.




























