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AG & AG Promotes Confidence, Says NSSF Study on Women

A Girl & A Gun (AG & AG) is highlighted in a new report and infographic that is making its way through social media. The report proves something that we already knew — that the women’s market is a force in the shooting industry. In the past decade, the number of women owning firearms and participating in target shooting and hunting has soared.

More than half of women (55.6 percent) participating in a new study commissioned by the National Shooting Sports Foundation (NSSF) said they intend to purchase at least one firearm in the next 12 months. That finding and many others reflect the growing popularity of firearms ownership by women, who represent the fastest growing segment of the shooting sports.

AG & AG participated as a key component of the study. The results prove that:

AG & AG members own, on average, over one and a half times the number of guns women from the general sample own. AG & AG members also significantly outspent the general sample of women for guns and accessories. Nearly all of AG & AG members (98%) have had training as compared to the general sample’s 69% and AG & AG members average nearly 1.5 more classes than the general sample. Finally, AG & AG members are considerably more active participating on average once per month or more frequently as compared to the average few times a year of the general sample.

AG & AG members are considerably different in their attitudes towards guns and shooting activities. AG & AG members tend to feel:

  •  More secure and empowered because of their knowledge of guns
  •  Less insecure and nervous about handling guns
  •  More enthusiastic about shooting activities
  •  More comfortable and seek companionship with women when participating in shooting activities
  •  Less reliant on men when shopping for, selecting, and purchasing guns

Members of AG & AG undoubtedly join the organization for many different reasons, at different life stages and levels of gun familiarity. However, what results are women who embody many of the positive qualities of confident, knowledgeable and responsible gun owners who enjoy shooting activities of all kinds. If nothing else, the AG & AG model provides further evidence of the positive effects of training and a strong and collegial support structure. Clearly these women show their enthusiasm for guns and shooting activities through the number of guns they own, the amount spent on guns and accessories and the frequency of participation.

During the Shooting, Hunting and Outdoor Trade Show (SHOT Show), NSSF President and CEO Steve Sanetti discussed the findings in the new report, “Women Gun Owners: Purchasing, Perceptions and Participation.” The study, conducted in 2014, focused on women ages 18 to 65 who owned at least one firearm. Over a third of women in the study were new gun owners, having purchased their first firearm within the last three years. This group of new gun owners, who are primarily between the ages of 18 and 34, reflects the changing demographics among women choosing to own firearms—a change captured visually in NSSF’s new infographic, “Girl Power,” which complements the new report.

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